WagerWire has published a sports betting study that was conducted by Leger, a market research and analytics company. According to the results, more than two thirds of sports bettors surveyed preferred using parlays and futures instead of straight betting.
The survey also noted that 76% of bettors said the felt like parlays are “more exciting” than straight bets. Out of those polled, 67% said futures are more exciting than traditions forms of betting.
Leger conducted the survey between July 8 and July 21, 2022 and polled 500 bettors within the US, as well as 200 non-sports bettors.
WagerWire Co-Founder and CEO Zach Doctor discussed the growing trend of parlays and futures, and said the potential for continuing interest is probable.
He commented: “Parlays and futures are already entrenched as mainstream bet types among US consumers, but this study has shown that as an industry we’re still only scratching the surface in terms of their true potential for bettors and operators alike.
“Our bet trading marketplace turns these types of bets into tradable assets that gain and lose value in accordance with how the game unfolds and the market fluctuates.
He went on to explain about the various options parlay offers and how these have affected player engagement.
Doctor said in closing: “Now you can jump in and out of futures all season or capitalize on your crazy parlay after a few legs hit before it goes bust. Also, you could sell just a fraction of your bet to lock in some gains or take some chips off the table and let the rest ride toward that big win.
“That increased optionality is going to foster deeper and more consistent levels of user engagement with these attractive bet types, which in turn will serve to steadily grow their share of handle for operators.”
Parlays, of course, can earn bettors greater winnings – but are overall more profitable for sportsbooks as their chances of being successful are far lower.
