SportsGrid will launch a Spanish-language multinational ad-supported streaming channel called SportsGrid Deportes. The new channel will air in July 2023.
SportsGrid Deportes will represent the company as a global brand tailored for Spanish-speaking sports fans. The channel will feature extensive coverage of a variety of professional sports, including MMA fighting, soccer, baseball, basketball, boxing and motorsports.
SportsGrid President and Founder Louis Maione noted the importance of reaching a broader audience around the world.
He commented: "SportsGrid has received the support from CTV and OTT streaming video distribution platforms to serve the sports betting audience in the United States for the past three years.
“We are excited and motivated to launch SportsGrid Deportes to engage the global Hispanic audience with the debut of the new, authentic, Spanish-language ad-supported channel."
Maione went on to speak about the current trends within the Spanish-speaking demographic.
He added: “The Hispanic sports audience base represents one of the fastest growing segments of the population in the US reaching the highly coveted Adult 18-34 demographic advertisers are targeting with their sponsorships and campaigns.
“SportsGrid Deportes will enhance the sports viewer experience and actively engage the audience delivering the ultimate sports wagering destination."
SportsGrid offers its users video and audio formats of comprehensive daily editorial coverage for both fantasy and sports betting. The company offers content from a variety of sports, including professional football, basketball, baseball, college sports, golf, tennis and soccer.
SportsGrid recently launched its SportsGrid Network on FuboTV and VIDAA. In its viewership results for the third quarter of 2022, the company reported its video streaming category yielded the largest share of total TV usage to date.
