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December 5, 2022 Casino, Tribal, Technology, Partnerships

Twenty-Nine Palms Band of Mission Indians upgrades to latest QCI platform

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The 5.1 version includes "dynamic reinvestment" and focuses on one-to-one marketing.

Quick Custom Intelligence (QCI) and the Twenty-Nine Palms Band of Mission Indians have announced the upgrading of the Tribe's casinos in Southern California, which will be introducing the 5.1 version of the QCI Platform.

The latest release includes dynamic reinvestment, which allows marketers to form their offer around a player's reinvestment strategy.

The Twenty-Nine Palms Band of Mission Indians Vice President Dennis Amos commented: “We are very excited to begin using the new Dynamic Reinvestment feature in the QCI tool. The ability to be able to create customizable offers for individual players based on their play rather than their segment is a game-changer.

“We are looking forward to using this and all of the other great features in the 5.1 release. Furthermore, dynamic reinvestment allows for personalized reinvestment based on the profitability of each customer. This is a huge step forward from traditional worth-banded models."

QCI CEO Ralph Thomas iterated that the 5.1 patch of the QCI platform would be of benefit to personalized marketing for the Tribe’s casinos. He commented: “QCI Marketing offer value calculations are now targeted down to a one-to-one level.

“This fully automated end-to-end delivery of one-to-one marketing allows for targeted delivery of specific marketing offers as opposed to banding customers within broad bands of value. QCI takes pride in working with our customers to develop the most sophisticated and user-friendly platform in the gaming industry."

The Twenty-Nine Palms Band of Mission Indians is a Chemehuevi people whose land consists of two reservations, which are located near the town of Twentynine Palms and the City of Coachella.

It has a casino in Twentynine Palms called the Tortoise Rock Casino, which offers 30,000 square feet of gaming space, with 490 slot machines and seven table games.

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