Affinity Interactive (AI) has named Andrei Scrivens as its new CEO, effective January 1, 2023. Scrivens will step into the role following Mary Beth Higgins, who recently announced her retirement.
Higgins was worked in the gaming industry for the past 25 years. She will stay with AI through June 2023 as an advisor as part of the leadership transition.
Up to now, Scrivens has served the company as its CFO, where he was instrumental in forming AI via Affinity Gaming and Sports Information Group’s recent merger.
AI Chairman James Zenni commented: “Andrei has been instrumental in establishing Affinity Interactive as the industry-leading platform it is today, and I am confident he has the vision to lead AI to even greater success.
“We are well positioned to capitalize on the growing demand for omnichannel casino and online gaming products, and Andrei’s gaming industry experience – both as an investment professional and operator – will continue to be invaluable. I look forward to continuing to partner together as we further enhance our best-in-class gaming offerings and products for customers and guests.”
Scrivens spoke about his history with the company: “This is an incredible opportunity to lead AI during such an exciting phase of its growth trajectory. Since I began working with the company in 2014, I have been continuously impressed by the talent and commitment across the organization.
“I am excited to lead a world-class team as we expand our footprint across physical casino locations, online gaming platforms and digital media. I am grateful for Mary Beth’s leadership over the past few years, and I am looking forward to building on the strong foundation we’ve put in place together.”
Higgins commented about her journey with Affinity and noted this is the “right time” for passing the baton to another leader.
She said: “Leading AI has been a privilege and an incredible journey, and I am so proud of all we have accomplished together.
“This is the right time for AI to transition to its next generation of leadership, and I could not be more confident in Andrei’s ability to execute all of the exciting developments we have been working on and more.”
Zenni commended Higgins for her commitment to the company and for her leadership during the past 25 years.
He concluded by saying: “We thank Mary Beth for her leadership, dedication and countless contributions, which have been pivotal to the growth and success of AI. We wish her well in her retirement.”
