SharpLink Gaming has launched a series of affiliate marketing websites throughout the US. The company is now present in 15 states, each with its own specific online marketing domain.
SharpLink said it has designed each site to draw in both online sports betting and online casino traffic for its sportsbook and casino partners.
The company said in an official release: “These state-specific domains are designed to attract, acquire and drive local sports betting and casino traffic directly to the company’s sportsbook and casino partners’ which are licensed to operate in each respective state.”
States with access to the customized sites include Arizona, Colorado, Iowa, Illinois, Indiana, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia and Wyoming.
SharpLink CEO Rob Phythian spoke about the company’s goals during the launch process and about future digital expansion.
He commented: “We pursued and completed the acquisition of FourCubed in late 2021 with an end goal of replicating and scaling its proven playbook for success in affiliate marketing for the European poker market.
“The launch of our new D2P web properties represents the first phase of our audience aggregation plan in the US by SharpLink. Looking ahead, we fully expect that the construct of our ultimate D2P platform will serve as a foundational revenue channel presenting exponential growth opportunities for our company well into the future.”
SharpLink provides conversion and user engagement solutions to both the iGaming and US sports betting industries. The company plans to launch other websites as states continue to legalize sports betting.
