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October 31, 2022 Sports Betting, Casino, Partnerships

Play’n Go partners with BetMGM in New Jersey

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The slots provider is looking to make serious inroads into the North American market this year.

Play’n Go, a slots provider, has partnered with BetMGM and added to its roster of New Jersey clients as it looks to expand its presence in the Garden State.

BetMGM players will be able to access a selection of popular Play’n Go games such as Ankh of Anubis, Cat Wilde and the Lost Chapter, Cash Pump and Blinged.

Play’n Go went live in New Jersey in September, with Play’n Go CCO Magnus Olsson saying the company’s goal was to make “Play’n Go the preferred partner of operators in regulated states across North America.”

The two companies have also committed to bringing these games to more players in regulated states, including Michigan, as soon as possible.

Olsson commented: “We’ve only been live in the US for a few short weeks, and we are already gaining significant momentum.

“BetMGM needs no introduction, as one of the most trusted names in US gaming. This partnership gives a large New Jersey audience access to some of the most popular online slots in the world, including Book of Dead.

“This is a hugely exciting time for Play’n Go in North America. We recently exhibited at G2E for the first time and our content is already performing strongly in New Jersey and Ontario. We are absolutely focused on ensuring Play’n Go becomes the casino entertainment supplier of choice in regulated markets across the region, as it already is in Europe and Latin America.”

As part of its broader North American push, Play’n Go also debuted in Ontario in March, which came ahead of the province’s much-anticipated gambling launch in April.

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