Caesars Entertainment has partnered with SL Green Realty Corp in a development project to build an entertainment destination at New York City’s Times Square. The duo is in the process of pursuing licensing.
Both hope the new resort will boost the local economy, allowing guests a chance to enjoy Broadway shows, local stores, restaurants and comedy clubs while staying at Caesars Palace Times Square.
Caesars CEO Tom Reeg said: "Caesars is thrilled to partner with SL Green in connection with a five-star project that will meet and exceed New Yorkers' expectations for world-class entertainment, immediately enhancing New York City's tourism engine and elevating this one-of-a-kind global destination to new heights.
"As one of the largest mobile sports books in New York, Caesars is passionate about New York itself. Caesars is also deeply invested in New York-based restaurant groups, chefs, and entertainers from across the Empire State."
The new casino resort will include a Broadway Theater for “The Lion King.” Caesars Rewards members will be able to take advantage of discount opportunities and various stores, clubs and entertainment venues. Guest can use their rewards points for credits at Broadway shows.
SL Green CEO Marc Holliday described Times Square as an ideal location for the new casino and said the company looks forward to working with Caesars during the licensing process.
He commented: "We believe that Times Square offers the best location for a new resort casino that can attract tourists and benefit local businesses. We're excited to pursue this license with Caesars and our many local partners. Our approach will ensure that under-represented communities benefit both in terms of employment and investment opportunities.
"A casino in Times Square is in keeping with existing uses in the area. Times Square is the center of the entertainment universe. Because we are proposing a renovation, once the license is issued, we can open quicker than other facilities, which require entirely new construction, changes in law, and will be disruptive to their local communities."
Caesars Entertainment recently launched its Caesars Sportsbook & Casino Truck Tour, which is designed to engage sports fans around across the country. The nationwide US tour is “an expansive fan engagement campaign featuring a fully branded 18-wheeler.”
The truck will stop a selected Caesars locations during the biggest games of the NFL season to interact with sports afficionados.
