Grand Traverse Resort & Casino partners with VizExplorer
The Tribal operator will implement new CRM tools at its three casinos in north Michigan.
Grand Traverse Resort & Casino has partnered with VizExplorer, a provider of casino analytics, to progress player development and marketing analysis programs at its casino outlets.
Grand Traverse owns the Turtle Creek Casino & Hotel, Leelanau Sands Casino & Lodge, and the eponymous Grand Traverse Resort and Spa in northern Michigan.
VizExplorer’s ‘hostVizOps’ CRM tool will give the casinos’ host teams mobile access to player data, real-time notifications about player activity onsite, and automated task management to streamline communication with and develop data about valuable players.
Grand Traverse Resort & Casino CEO Richard Bailey commented: “VizExplorer’s experience in the industry, expansive tool set, and outstanding reviews for support and service made them a clear choice to bring the best to our guests. Their functionality gives us the ability to execute our database marketing on a superior level.”
Owned and operated by the Grand Traverse Band of Ottawa and Chippewa Indians, Grand Traverse comprises quality entertainment, dining, gaming, golfing and hotel accommodations across its three venues.
The Turtle Creek Casino & Hotel offers more than 1,000 casino slot games, 25 table games, Caesars Sportsbook, over 130 guest rooms and suites and various restaurant options including Bourbons 72 premiere steakhouses
VizExplorer CEO David Patent commented: “We are excited to partner with Grand Traverse Resort & Casinos and to be part of their companies’ data strategy. Our tools will make it easy for their teams to unlock the full power of their data.”
Patent has extensive experience in the gaming industry, starting his career at Harrah’s Entertainment, where he served as the VP of slot revenue management. In 2009, he became a co-founder and President of Rush Street Gaming, leaving the role after a seven-year stint and taking on the mantle of VizExplorer CEO in 2018.
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