TonyBet Group has signed a deal with US Integrity that will better prepare the company for its upcoming launch into Canada’s commercial sports betting market.
The firm has announced plans to launch in the Canadian province of Ontario before the end of the year.
Under the terms of the agreement, US Integrity will provide TonyBet with integrity monitoring services. It will also aid TonyBet with conducting analysis across its data sets as a way of identifying irregularities in wagering patterns.
TonyBet Group CEO Victor Troitsin said: “The integrity of the sports betting experience at TonyBet is of utmost importance, and we are thrilled to be working with US Integrity as we expand across the regulated Canadian market.
“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”
TonyBet was established in 2011. Since its founding, the company has gained nine commercial licenses and has grown to nine international locations. Its SoftLabs gaming platform has experienced significant growth during the last two years.
US Integrity’s CEO and Co-Founder Matthew Holt said the company is proud to collaborate with TonyBet and grow within the Canadian market.
He commented: “US Integrity is proud to partner with TonyBet and assist as they grow their brand across the Canadian regulated sports wagering market. US Integrity’s mission is to provide conflict-free insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at TonyBet.
“All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at US Integrity.”
