PlayStar has announced a partnership with GF Gaming, a casino operator, for a joint venture in Colorado. This follows in the footsteps of PlayStar’s recent launch in New Jersey and the extension of its partnership with Caesars in Indiana.
Online casinos have yet to be legalized in Colorado, but this new arrangement will see PlayStar in a prime position for speedy market access when it does occur. The Centennial State has a population of just under six million, as well as a huge transient population (with Denver being a tourist hotspot).
PlayStar co-founder and chief business development officer Adam Noble commented: “PlayStar is a brand that’s committed to providing players in the US with a genuinely unique online casino experience – and by teaming up with GF Gaming in Colorado, we’re already looking ahead to how we can expand these plans into the next market when regulation allows.
“With New Jersey, Pennsylvania, Indiana and now Colorado market access secured, along with more announcements coming, we’ve secured a growth path well into the future.”
PlayStar stated that its focus will be on personalization, engagement and customer experience, tapping into a localized atmosphere.
Based in Colorado, GF Gaming owns the ‘old school’ Famous Bonanza Casino and Easy Street Casino in Central City. The company’s gaming general manager Roger Brown commented: “Having seen what PlayStar has already achieved with its innovative and incredibly successful New Jersey launch, we had no doubts whatsoever that the brand was the perfect online partner for us in Colorado.
“Like us, PlayStar is a company that places a lot of emphasis on supporting the local community through promotions and partnerships – and when Colorado realizes the vast potential of legal internet-based gaming, we’re confident they’ll deliver a first-class online casino experience to players in our state.”
