September 23, 2022 Partnerships, Marketing, LatAm

EBET inks sportsbook, casino wagering media deal with Metagames

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Partnership will give EBET access to a Spanish-speaking media network in LatAm.

EBET has teamed up with Metagames Marketing to expand the company’s global reach to include a Latin American and Spanish-speaking demographic. The company signed an exclusive casino wagering media marketing and sportsbook agreement with Metagames.

Under the terms of the deal, the Spanish-speaking digital and TV network will exchange media placement through its affiliates for a share of EBET’s sportsbook and casino games net gaming revenue.

Metagames principal Teodoro Perez said: "We are excited about working with EBET and exposing their brands to this massive Latin American audience. The creative opportunities for integrating EBET's brands in the top TV shows and national networks could be a catalyst in driving high volumes of traffic."

The campaign will include both radio and traditional TV spots. EBET will have access to almost 45 national TV networks, 68 radio stations and 65 movie theaters throughout Latin America.

The media campaign will reach several countries throughout the region, including Peru, Ecuador, Bolivia, Chile, Paraguay, Guatemala, Costa Rica, Nicaragua, El Salvador, Honduras and the Dominican Republic.

EBET CEO Aaron Speach described the company’s access to a Spanish-speaking audience as “an incredible opportunity” and said he is eager to partner with Metagames.

Speach said: "This is an incredible opportunity for EBET and its leading brands to gain exposure to an audience of millions of Latin Americans. I am very excited for the opportunity to expand EBET's access to more countries and networks through our work with Metagames."

EBET is a provider of advanced sports wagering products and technology around the world. By the end of 2021, the company closed a deal to acquire Aspire Global’s B2C business for $75.9m.

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