FanDuel has renewed its partnership with The Gist that will allow the company to continue as an official sportsbook partner. Through the amended agreement, the two companies will work together to “make sports betting more accessible and inclusive, particularly to women.”
The partnership began during the 2021 NFL season. FanDuel offered The Gist users a welcome contest to fantasy football fans.
Under the terms of the new agreement, The Gist newsletter will feature FanDuel Sportsbook odds. The newsletter is published four days a week, along with betting previews for the NBA, Women’s World Cup and an NFL “Game of the Week” spotlight.
FanDuel Group Chief Executive Amy Howe elaborated about the company’s long-term goals for the ongoing partnership.
She said: “We are in the second year of our partnership with The Gist and research showed that many Gisters have expressed intimidation when trying to get involved in sports betting.
“We know that Gisters are passionate sports fans, and sports betting has the ability to enhance sports fandom and foster community. Our goal is to lower the barriers and bring the experience of sports betting to everyone.”
FanDuel is currently owned by Flutter Entertainment, a sports betting and gaming company. It was originally founded in Edinburgh.
FanDuel offers online casino, fantasy sports, horseracing and sportsbook products.
The Gist is based in Toronto, Canada. The group was formed in 2019 by three college roommates who wanted to develop a sports media brand that meets the needs of “casual and devout fans who do not necessarily identify with hyper-masculine tropes common in conventional sports media.”