Caesars Entertainment has launched its Caesars Sportsbook & Casino Truck Tour, which is designed to engage sports fans around across the country. The nationwide US tour is “an expansive fan engagement campaign featuring a fully branded 18-wheeler.”
The truck is scheduled to stop at selected Caesars locations during the biggest games of the NFL season to interact with sports afficionados. Its first stop will be in Orchard Park, New York on September 19 during Monday Night Football’s match-up between the Buffalo Bills and Tennessee Titans.
Caesars Sportsbook will premiere its new sportsbook-style premium club lounge during the game.
Caesars digital president Eric Hession commented: "Providing customers with memorable experiences and treating them like royalty remains a key emphasis for us.
"The Caesars Sportsbook & Casino Truck Tour is an exciting chapter in our story as we shift our marketing focus to a more localized and targeted approach in our second year. We can't wait to engage fans on the road, and we'd like to thank our great partners for making this possible."
Caesars Entertainment recently signed a wide-ranging content deal with former NFL quarterback Peyton Manning’s Omaha Productions. The multi-year agreement includes new video, audio and podcast platforms, all produced by Omaha Productions.
Manning’s production company will be responsible for creating a bulk of the podcast content, with contributions from other Caesars media partners, including ESPN and CBS Sports.
Omaha Productions Founder Peyton Manning said: "The team at Omaha could not be more excited to hit the road with our friends at Caesars this football season.
"Alongside Caesars, we've designed an unforgettable live experience that is sure to delight sports fans across the country."
