SCCG Management has announced a strategic advisory agreement with Score No Score, a micro betting platform. The company will provide business development and advisory services to grow the platform in North America.
Score No Score provides users the chance to bet tokens on micro-bets such as whether there will be a run scored in a given inning, or whether a football drive will result in points.
Score No Score Founder Anna Nelson commented: "We are very pleased to be working with the top consulting group in the gaming industry. We met with SCCG in the early stages of developing the app and we are thrilled to take the next step.
"I would not consider myself a huge sports fan but my family loves sports – watching games with my husband became so much more enjoyable when we made side bets on whether a team will score on a given inning or drive. I was inspired to share this newfound love for watching sports with the world and we are very excited to have SCCG guide us into the market."
SCCG Management is a consultancy specializing in sports betting, iGaming, sports marketing, affiliate marketing, technology and several other aspects of gaming, promotions and management.
SCCG Management Founder and CEO Stephen Crystal said: "As sports betting expands across North America, we look for systems and technologies that satisfy the growing demand for micro betting platforms.
"We are excited to join forces with Score No Score and bring an alternative way to enhance the watching experience for sports fans everywhere."