Actress Sofía Vergara stars in SciPlay’s Jackpot Party ad campaign
The company CRO said Vergara brings enthusiasm to the project.
SciPlay Corporation has launched Jackpot Party, a summer-long social media and advertising campaign. The company has recruited actress and entrepreneur Sofia Vergara to star in Jackpot Party.
Vergara starred in a television spot on Extra TV’s “behind the scenes” release and was featured playing the Jackpot Party as a way to relax after filming during the day. She later starred in additional advertisements, including a spot that has aired during the latest season of “America’s Got Talent.”
SciPlay Chief Revenue Officer Noga Halperin said teaming up with Vergara was a win for the company and a substantial benefit for the campaign.
Halperin commented: “Sofía’s natural enthusiasm, combined with her global fan base, make her ideal for this campaign.
“With millions of fans and followers, Sofía has the influence to introduce potential players to a game that recreates the Las Vegas gaming experience from anywhere.”
SciPlay Corporation develops and publishes digital games on web and mobile platforms. The company offers players access to various well-known slot games from its portfolio, including Huff N Puff, Monopoly, Flintstones, Heidy’s bier Haus, Planet Moola and Lock it Link Slots.
More than 200 slot games are available to players through the Jackpot Party platform.
SciPlay Head of Marketing Innovation Eitan Davidson said: “Since its release nearly a decade ago, casino players have gravitated toward Jackpot Party for its free-to-play model and constantly evolving slots and challenges.
“We’re thrilled to work with Sofía for our first celebrity partnership and bring this beloved game to even more players.”
Players will also have an opportunity to entered in a promotional raffle by downloading Jackpot Party during the promotional timeframe. Ten contest winners will receive a trip to Hollywood that includes prepaid flights and a hotel stay.
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