Playmaker Capital signs deal to acquire World Soccer Talk for $1.15m
The company seeks to expand its media footprint in North America.
Digital sports media company Playmaker has signed a purchase agreement World Soccer Talk’s digital assets. The company has acquired all of World Soccer Talk’s digital assets for aggregate consideration of no more than $1.15m.
Playmaker will utilize World Soccer Talk’s resources to expand within the Latin American sports market, as well as establish a significant footprint within North America. The company will implement World Soccer Talk’s product design, technical solutions, and editorial and operational support to facilitate further growth.
World Soccer Talk operates under Double Decker Group, LLC and is a soccer-focused media business based in the US. It provides its consumers with breaking news, soccer-related broadcast and streaming information related to global events, leagues and clubs.
Playmaker CEO Jordan Gnat commented: “Soccer is on the rise in the US and Canada, and Playmaker is focused on becoming the preeminent voice for the sport across the Americas, from the top of Canada to the bottom of Argentina.
“World Soccer Talk Founder, Christopher Harris, exudes a true passion for sport that’s shared by the entire Playmaker team, and we’re excited to welcome him and World Soccer Talk into our family and our ecosystem as a core piece of a broader soccer strategy in advance of World Cups 2022, 2023 and 2026.”
Playmaker Capital is a digital sports media company with a focus on intersecting betting, sports, technology and media. It is based in Toronto, Ontario.
The company recently launched Bark Bets, a new sports betting email newsletter through its Yardbaker Media subsidiary and acquired The Sports Drop, a US media company. In Latin America, Playmaker recently signed a deal to purchase Futmarketing, a digital media company in Brazil that focuses on providing editorial content to soccer platforms.
Playmaker properties has gained more than 106 million followers on social media through various platforms such as Facebook, Twitter, TikTok, Instagram, YouTube and Twitch, according to its latest progress report.
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