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June 15, 2022 Marketing, Personnel

Kathleen McLaughlin promoted to Novomatic Americas VP of Corporate North American Sales & Marketing

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McLaughlin will oversee corporate sales and customer relationship development in North America.

In her new role as Vice President of Corporate North American Sales & Marketing for Novomatic, Kathleen McLaughlin will focus her efforts on enhancing corporate sales and service initiatives in North America. 

Along with that, she will be responsible for Novomatic Americas' National Account Customers. This includes multi-site casino operators and other customers with mid-to-large commercial operations.

McLaughlin began with the company in January of 2015 as a consultant in marketing. In December of 2017, McLaughlin took on the role of VP of North American Marketing. 

During her time in the above roles, McLaughlin worked closely with internal and external customers. She can bring her ability to further customers' understanding of Novomatic products to her new role.

McLaughlin previously served in other roles at the company, including Vice President of North American Marketing and Vice President of North American Product Management.

President and Chief Executive Officer of Novomatic Americas, Rick Meitzler, commented: “For over five years working with Novomatic Americas, Kathleen has consistently demonstrated creative leadership and success in delivering and growing our North American customer base while supporting the company's execution against strategic growth initiatives.”

Meitzler continued: “Her ability to lead North American corporate sales and build upon the strong relationships the sales team enjoys with our customers will be vital. Kathleen will play a significant role in achievement of our financial and strategic goals, including our prioritization of resources on near-term revenue opportunities.”

In regards to her new role, McLaughlin said: “Our customers' current product needs and plans, and our ability to respond accordingly are critical to Novomatic America's growth and ultimate success. I’m pleased to work with such an accomplished sales organization and to be given the opportunity to build on the solid foundation that they have worked hard to establish.”

She added: “We are more engaged with our customers than ever. We have spent the last five years listening and strategically expanding our product lines, and we are now prepared to execute on business opportunities in both the near and long-term.”

McLaughlin is a member of Novomatic's Global Marketing Forum and will look to continue establishing multi-year partnerships with customers. 

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