Mobile gaming developer Playstudios has partnered with the international sightseeing brand Big Bus Tours. The two will collaborate to release a new suite of exclusive rewards to the playAWARDS loyalty platform.
Players who use the Playstudios mobile apps myVEGAS Slots, myVEGAS Bingo, my KONAMI Slots, myVEGAS Blackjack, POP! Slots, and MGM Slots Live will have access to an exchange program where they can trade in playAWARDS loyalty points for BOGO and discounted tickets to Big Bus Tours Las Vegas.
Playstudios Head of Business Development Dave McMahan commented: “The Big Bus experience was created for cities like Las Vegas, where there is as much to see outside as there is to see inside.
“Playstudios is one of the most innovative companies in the loyalty marketing space, and we look forward to taking their players on the ride of their lives.”
The Big Bus Tour Las Vegas gives its guests a chance to hop on and off of an open-top, double-decker bus and enjoy Las Vegas sightseeing at their leisure.
“When it comes to connecting our players with the excitement of our hometown, we can’t think of a better partner than Big Bus Tours,” said Rob Oseland, Head of playAWARDS. “These one-of-a-kind trips around Las Vegas – hosted by some of the most informed and entertaining guides in the sightseeing business – perfectly complement our rewards portfolio of hotel, dining, and entertainment offerings.”
The playAWARDS loyalty marketing division has also recently partnered with Lighthouse Immersive. The two will work together to bring Lighthouse Immersive’s Van Gogh exhibit to the Las Vegas Strip.
The Immersive Van Gogh exhibit is currently on display throughout the United States and Canada in 14 cities. The exhibit features the works of Vincent van Gogh through 500,000 cubic feet of projection mapping, 60,600 frames of video and 90 million pixels.