The loyalty gaming platform Gambit Rewards has announced a new partnership with Gamelancer, a Gen Z Social Gaming Network. The new audience provided by Gamelancer will be able to join Gambit's free-to-play sports betting and iGaming platform.
Gamelancer has over 28 million followers on Tiktok, Snapchat, and Instagram making them the largest GenZ social media network in gaming at the moment.
Richard Pistilli, Founder & CEO of Gambit Rewards, said: "Gambit's Loyalty Gaming model is designed to enhance all forms of user promotions and incentives. With Gamelancer, we can now offer their massive audience a new way to redeem Gamelancer points for our free sports betting and iGaming experience."
Pistilli continued: "In addition to converting points to Gambit Tokens, all Gambit users will also be able to redeem Gambit Prize Tokens for Gamelancer points, extending our options for how to claim winnings. Together, our gamified loyalty experience and Gamelancer's social gaming network are perfect complements."
Gambit uses free-to-play gift cards, which are available in 48 of the 50 states, to offer as a point redemption option through participating loyalty sites. The company then uses these points to provide users with risk-free play for online gaming and sports betting.
Back in April, Gambit announced a partnership with Bally's Corp. in hopes of expanding its branding and gaming platform. This partnership with Gamelancer will help Gambit reach a target audience of younger bettors.
Mike Cotton, President & COO of Gamelancer, stated: "Gamelancer is thrilled to add Gambit as a flagship partner to Rewarded, our loyalty and rewards marketplace. Gambit is an industry leader in the development of consumer rewards programs that enable users to play free games and win real cash prizes."
Cotton went on to say, "Gamelancer's unparalleled social media reach within the GenZ gaming community will augment this exciting venture and add a world-class loyalty and rewards operator to our ever-expanding offerings to our fans."
Gamelancer Gaming Corp. was acquired by Wondr Gaming and primarily focuses on its mobile social media network in gaming.
The company provides curated content solely relevant to the GenZ & Millennial gaming community and is predominately located in the US, Canada, the UK, and Australia.
