StreamLayer has received an investment from Las Vegas Sands, a global developer and operator of integrated resorts. Funds from the investment will go toward the continuing development and expansion of StreamLayer’s video engagement operating system (VEOS). The company will also use funds to deliver sports betting features through VEOS.
StreamLayer’s VEOS technology gives rights holders control to change the video content on their native app platforms into material that encourages additional fan engagement and creates digital enhancements.
The new system will be accessible for both individual teams and large enterprise media companies that control their streaming rights. VEOS clients can offer their users a variety of personalized features and viewing options, including watch parties, real-time statistics, as well as sports betting opportunities and innovative e-commerce.
StreamLayer CEO John Ganschow said the funding from Las Vegas Sands falls in line with the company’s ongoing expansion strategy.
He commented: “StreamLayer’s mission is to change the way we watch video, making it more fun and engaging for consumers, and more profitable for rights owners and their media distribution partners.”
Ganschow went on to add that the investment will aid the company to meet the growing demands of its customers.
“At a time when the global streaming industry is seeking solutions to attract, retain and monetize their audiences in the face of spiraling content costs, the strategic investment from Sands will allow us to accelerate our development efforts and capitalize on this growing demand,” he said.
StreamLayer is an audience engagement technology company focused on enhancing how fans view live sports on various streaming devices. The company is based in Chicago, Illinois.
