Playstudios’ loyalty marketing division playAWARDS has partnered with Lighthouse Immersive. The two will work together to bring Lighthouse Immersive’s Van Gogh exhibit to the Las Vegas Strip.
The Immersive Van Gogh exhibit is currently on display throughout the United States and Canada in 14 cities. The exhibit features the works of Vincent van Gogh through 500,000 cubic feet of projection mapping, 60,600 frames of video and 90 million pixels.
Under the terms of the agreement, players will have access to Lighthouse Immersive rewards via its rewards store on several Playstudio mobile apps, including myVEGAS Slots, myVEGAS Bingo, my KONAMI Slots, myVEGAS Blackjack, POP! Slots, and MGM Slots Live. Members can download the apps through iOS, Android, Kindle and Facebook.
“Lighthouse specializes in the kind of cutting-edge, immersive experiences that our audience of players loves to see,” said head of playAWARDS Rob Oseland.
Lighthouse Immersive is the latest company to collaborate with playAWARDS. Other playAWARDS partners include MGM Resorts International, IHG Hotels and Resorts, City Winery and Wolfgang Puck.
Immerse Van Gogh Producer Corey Ross commented: “As we expand our immersive experience offerings around the world, we are eager to partner with innovative brands that understand the fast-growing mobile consumer.
“What Playstudios and playAWARDS have built is unrivaled in loyalty marketing, and together we can introduce an all-new audience to these incredibly unique experiences, and watch them gain a new appreciation for art.”
Since 2021, Lighthouse Immersive has opened 21 new galleries in several North American cities including New York City, Los Angeles, Chicago, Dallas, Houston, Las Vegas, Boston and Denver.
The company is actively planning to expand into additional markets.
