April 17, 2020 Sports Betting, Technology, Online

DraftKings expands virtuals reach with Inspired deal

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DraftKings has signed an agreement with Inspired Entertainment to provide its new V-Play Plug & Play solution.

The move represents a significant move into the virtuals market for DraftKings, which has no doubt taken a revenue hit with the cancellation of all major sport due to the coronavirus pandemic.

DraftKings has already previously branched out into live casino, signing a deal with NetEnt in New Jersey.

But its deal with Inspired represents a consideration that new verticals are needed to engage sports bettors during this period of particular downtime.

Inspired President and COO Brooks Pierce said: “We are very excited to team up with DraftKings to bring virtual sports to their passionate fans.

“We are looking forward to working with DraftKings on bringing a continual stream of betting content to their customer base, especially at this time when there is limited live sports content available.”

Despite the impact of COVID-19, DraftKings’ acquisition of SBTech still looks set to go ahead.

The benefits of virtuals have been explored in a special edition of our weekly industry newsletter, GI Friday, which includes expert analysis from Newgioco, Sportradar, BetConstruct, Digitain, EveryMatrix and DS Virtual Gaming.

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