The move represents a significant move into the virtuals market for DraftKings, which has no doubt taken a revenue hit with the cancellation of all major sport due to the coronavirus pandemic.
DraftKings has already previously branched out into live casino, signing a deal with NetEnt in New Jersey.
But its deal with Inspired represents a consideration that new verticals are needed to engage sports bettors during this period of particular downtime.
Inspired President and COO Brooks Pierce said: “We are very excited to team up with DraftKings to bring virtual sports to their passionate fans.
“We are looking forward to working with DraftKings on bringing a continual stream of betting content to their customer base, especially at this time when there is limited live sports content available.”
Despite the impact of COVID-19, DraftKings’ acquisition of SBTech still looks set to go ahead.
The benefits of virtuals have been explored in a special edition of our weekly industry newsletter, GI Friday, which includes expert analysis from Newgioco, Sportradar, BetConstruct, Digitain, EveryMatrix and DS Virtual Gaming.
