DraftKings expands virtuals reach with Inspired deal
DraftKings has signed an agreement with Inspired Entertainment to provide its new V-Play Plug & Play solution.
The move represents a significant move into the virtuals market for DraftKings, which has no doubt taken a revenue hit with the cancellation of all major sport due to the coronavirus pandemic.
DraftKings has already previously branched out into live casino, signing a deal with NetEnt in New Jersey.
But its deal with Inspired represents a consideration that new verticals are needed to engage sports bettors during this period of particular downtime.
Inspired President and COO Brooks Pierce said: “We are very excited to team up with DraftKings to bring virtual sports to their passionate fans.
“We are looking forward to working with DraftKings on bringing a continual stream of betting content to their customer base, especially at this time when there is limited live sports content available.”
Despite the impact of COVID-19, DraftKings’ acquisition of SBTech still looks set to go ahead.
The benefits of virtuals have been explored in a special edition of our weekly industry newsletter, GI Friday, which includes expert analysis from Newgioco, Sportradar, BetConstruct, Digitain, EveryMatrix and DS Virtual Gaming.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
