Caesars Entertainment has further expanded its loyalty program this week in partnership with Bread Financial.
Per this expansion, Caesars Rewards will allow new and existing customers to raise their Tier Status with every purchase made using a Caesars Rewards Visa card.
These credits culminate in the upgrading of a user’s Tier Status, thus allowing them access to new bonuses and benefits.
Specifically, this new program allows users to gain 2,500 Tier Credits and a Platinum status upgrade upon the first purchase at a Caesars Reward location. Other bonuses will be gained with progressive uses of the loyalty platform.
"Caesars Rewards is the largest loyalty program in the industry, and we continue to challenge ourselves to find new ways to reward our members and help get them the best offers and rewards in the business," said Josh Jones, Chief Marketing Officer of Caesars Entertainment.
"We are thrilled that, with the help of our partner Bread Financial, our Caesars Rewards members now have even more opportunities to unlock the experiences and service that only Caesars Rewards can provide."
This upgrade was developed in partnership with Bread Financial, a company that aims to provide simple, personalized payment, lending and saving solutions.
"Using our proprietary optimization process for value propositions, Bread Financial and Caesars Entertainment created an elevated Tier Credit program with enhanced rewards that meet the needs of Caesars' most loyal customers," said Val Greer, EVP and Chief Commercial Officer, Bread Financial.
"The updated earning program gives consumers the opportunity to earn even more Reward Credits back on dining, travel and entertainment for use on their next trip to any Caesars Rewards destination."
Recently, Caesars Entertainment announced an amended agreement to sell the non-US assets of William Hill to 888 Holdings Plc for an enterprise value that ranges between $2.6bn and $2.7bn.
The revised agreement is subject to 888 Holdings meeting certain financial targets in 2023. With the amended deal, Caesars would be entitled to receive up to $131m as deferred consideration and a $327m reduction in consideration payable at closing.
