Taking up 33% of downloads in Ontario's regulated gaming market after the third week, Penn National’s theScore Bet still leads. However, data from Sensor Tower revealed it has seen a two percent reduction from 35% the week prior.
Perhaps the most significant drop was theScore's daily share, which was at 65% on the fourth day of Ontario's time as a live market, has dropped to 12% on April 23.
Gains for operators such as BetMGM, which made a drastic move from 2% to 21% could be accredited for the reduction in download shares for theScore. The independent operator bet365 also moved up from 14% on April 4 to 38% on April 23.
Although bet365 made a significant jump, the sportsbook sits in second place after week 3 with 26% of the market share. This figure is down 1% from its share percentage in Ontario for Week 2.
Flutter's FanDuel posted a 16% market share after week 3, this is the same percentage from the first two weeks of operation within Canada's newly regulated market.
On April 23, FanDuel's daily share was down 2%, falling from a 14% share on April 4. At the moment, the operator sits at third in Ontario. Considering FanDuel's primary focus is sports betting, CEO Amy Howe told Gambling Insider is actively trying to improve its iGaming footprint.
On April 19, Morgan Stanley found theScore Bet app accounted for 35% of overall sports betting app downloads since April 4.
According to iGaming Ontario (IGO), there are more than 20 operators are registered and approved within the Ontario market.
