Rush Street Interactive (RSI) has signed New York sports broadcasting legend Mike Francesa to an exclusive brand and content deal. Francesa will represent the Chicago-based gaming and betting company as its newest brand ambassador.
As part of the agreement, Francesa is scheduled to appear at select sporting events during the year and will broadcast on-the-spot videos that are geared toward sports betting fans. He will be based out of New York City and will host a podcast series that airs twice a week.
He will also provide exclusive network and social media content for BetRivers’ and PlaySugarHouse’s platforms.
Francesa has more than 30 years of sports radio experience, primarily throughout the Tristate area with his “Mike and the Mad Dog” program on WFAN. He has also worked in television for more than 10 years as a studio analyst for CBS Sports.
RSI CEO Richard Schwartz said: "We are thrilled to have MIke Francesa, the radio 'King of New York,’ join our BetRivers family of Brand Ambassadors. He is an icon in sports radio. We know our players will love his passionate personality and knowledge of sports which will make their betting experience on our platforms that much greater."
Francesa said he is excited to start this journey with RSI.
"I'm eager to begin a partnership with RSI," he said. "Joining the BetRivers team will allow me to share my passion for sports in a variety of new ways while at the same time providing valuable sports betting advice to fans in New York and in BetRivers and PlaySugarHouse markets throughout the country."
RSI is the parent company of BetRivers and PlaySugarHouse. It is live in 13 US states, including Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, Arizona and Louisiana.
