Rivalo has formed an advertising agreement with ESPN channels, which includes Disney’s sport channels and will cover more than 140 basketball games. The partnership spans from now until December 2022.
As part of the deal, Rivalo will be able to air its commercials on the network during live basketball game breaks.
“ESPN has always been a reference in broadcasts and sports content, we are very pleased with the beginning of this partnership, I hope it will last for many years,” said Guilherme Bucchi, Acquisition Manager Brazil at Rivalo.
Rivalo has been present in Brazil since 2015. Its betting system is operated by Matchserv Solutions NV, which was founded under Curaçao’s government laws.
Bucchi said the agreement falls in line with the company’s focus on brand consolidation and future company market expansion.
“Basketball is in the top three most watched and bet sports in Brazil, so having our brand in the breaks of ESPN’s main basketball broadcast is a big step towards consolidation of the Rivalo brand nationally."
Director of Disney Adsales and Partnerships Giselle Ghinsberg said: “A trend around the world, sports betting has been growing at an impressive rate in Brazil. We follow the evolution of this segment closely and are attentive to the rapid changes in the sector.”
“In a highly competitive market, adjusted to the reality of the country, we need to have discretion and responsibility, which makes Rivalo an important partner for our business. With strict criteria, we are confident that this offer will add to ESPN's sports grid in Brazil.”
