The Ontario Lottery and Gaming Corporation (OLG) and the National Hockey League (NHL) have formed a multi-year partnership. OLG’s PROLINE+ sportsbook has been designated as the NHL’s official sports betting partner as part of the agreement.
This is the NHL’s first Canadian partnership.
The sportsbook will be the pregame presenting sponsor at the 2022 Tim Hortons NHL Heritage, a festival before the game between Buffalo Sabres and Toronto Maple Leafs on March 13.
"As we prepare to stage our sixth NHL Heritage Classic this weekend in Hamilton, we're thrilled to announce PROLINE+ by OLG as the NHL's first official sports betting partner in Canada," said Kyle McMann, NHL Senior Vice President, North American Business Development. "As a leading gaming entertainment operator for more than four decades with an excellent track record in Ontario, OLG is an ideal partner for the NHL to begin our transformative entry into this space in Canada and to further engage our avid Canadian fan base."
Under the terms of the agreement, both the PROLINE retail product and its digital sports betting platform will be featured at retail lottery outlets across the province. The OLG will have distribution rights to official NHL logos and will be able to create cross-promotional content on the league’s social media and digital platforms.
OLG's Chief Digital and Strategy Officer Dave Pridmore said: "The OLG-NHL deal is a big win for our valued sports bettors. A partnership with a world-class organization like the NHL will help complement the ultimate sports betting experience for hockey fans on PROLINE+ and PROLINE at retail, where our players can execute legal single-event wagers and other unique bets on a sport they love."
