Genius Sports forms integrity partnership with Mid-American Conference

March 9, 2022
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The company will assist the MAC with marketing solutions and provide educational services to players and staff.

Genius Sports Limited has formed a sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC). The company will collect, manage and distribute the MAC’s official statistics. It will also audit the MAC’s current integrity system and implement a 24/7 monitoring system.

“After significant discussion with our membership, I am pleased that we have reached an agreement to partner with Genius Sports, including both a sponsorship alongside a licensing deal that includes the marketing and managing of our statistical data,” said MAC Commissioner Dr. Jon A. Steinbrecher.

“This partnership will permit us to exert greater control of our statistics, provide increased oversight over events through the utilization of integrity services and provide support and financial benefits for the Conference and its membership. We have the responsibility to manage our assets and leverage those assets for the benefit of the student-athletes and our member institutions. The partnership with Genius Sports will assist us in those efforts.”

The MAC is a National Collegiate Athletic Association (NCAA) Division I Conference, which sponsors championships in 24 sports. This is the first integrity partnership the MAC has formed with a data and technology company.

In addition to providing marketing solutions and monitoring services, Genius Sports will also offer integrity-related educational workshops to MAC officials, players and to its athletic departments.

“Recognizing our unique capabilities across data collection, tracking, personalized marketing and more, the MAC has embraced our vision of providing college sports fans with immersive and highly engaging experiences,” said Genius Sports CEO Mark Locke.

“Furthermore, the MAC also selected Genius Sports, as one of the most established sports integrity providers in the market, to help ensure its competitions, teams and players are protected against the potential threats of betting-related corruption.”

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