BetMGM, Connor McDavid ink brand ambassador partnership

March 7, 2022
By

McDavid became the Edmonton Oilers’ youngest-ever captain in 2016.

BetMGM, the sports betting arm of MGM Resorts International, has agreed a brand ambassador deal with the National Hockey League’s current MVP, Connor McDavid.

McDavid, who became the Edmonton Oilers’ youngest-ever captain at the age of 19, will be featured on the operator’s upcoming marketing campaigns, promotions and social media content.

McDavid will join BetMGM as the first active sportsman in the operator’s team of brand ambassadors, with the rest currently being retired.   

"I am very excited to partner with BetMGM as they continue to shape the future of sports betting," noted McDavid. 

"It's also a real honor to be on the same BetMGM team with star athletes like Wayne Gretzky and Kevin Garnett, both of whom I admire very much."

This marks a major coup for BetMGM, with McDavid being considered one of the greats of his generation, as the company looks to expand its presence across the US’ sports betting market. 

BetMGM's Chief Revenue Officer, Matt Prevost, spoke positively of the move; he said: "The accomplishments that Connor already has earned on the ice is astonishing and we are excited to welcome him to the BetMGM family. We look forward to working together to engage BetMGM players across North America."

2021 was a strong year for the sportsbook. Indeed, the company, which is jointly owned by MGM Resorts and Entain, reported a net gaming revenue of approximately $850m, a fivefold increase from 2020’s numbers. 

Speaking on BetMGM’s performance, Entain CEO Jette Nygaard-Andersen said: “BetMGM in the US has delivered five times increase in net gaming revenue versus the previous and is ready to challenge for the number one position across the markets in which operates.”

The operator is currently live in 21 markets across the country, including the recently-launched New York State.

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.