BetMGM, the sports betting arm of MGM Resorts International, has agreed a brand ambassador deal with the National Hockey League’s current MVP, Connor McDavid.
McDavid, who became the Edmonton Oilers’ youngest-ever captain at the age of 19, will be featured on the operator’s upcoming marketing campaigns, promotions and social media content.
McDavid will join BetMGM as the first active sportsman in the operator’s team of brand ambassadors, with the rest currently being retired.
"I am very excited to partner with BetMGM as they continue to shape the future of sports betting," noted McDavid.
"It's also a real honor to be on the same BetMGM team with star athletes like Wayne Gretzky and Kevin Garnett, both of whom I admire very much."
This marks a major coup for BetMGM, with McDavid being considered one of the greats of his generation, as the company looks to expand its presence across the US’ sports betting market.
BetMGM's Chief Revenue Officer, Matt Prevost, spoke positively of the move; he said: "The accomplishments that Connor already has earned on the ice is astonishing and we are excited to welcome him to the BetMGM family. We look forward to working together to engage BetMGM players across North America."
2021 was a strong year for the sportsbook. Indeed, the company, which is jointly owned by MGM Resorts and Entain, reported a net gaming revenue of approximately $850m, a fivefold increase from 2020’s numbers.
Speaking on BetMGM’s performance, Entain CEO Jette Nygaard-Andersen said: “BetMGM in the US has delivered five times increase in net gaming revenue versus the previous and is ready to challenge for the number one position across the markets in which operates.”
The operator is currently live in 21 markets across the country, including the recently-launched New York State.
