Sportradar has teamed up with Bowl Season as an official partner, starting with the 2022-23 season. The company will be responsible for advising Bowl Season in advertising strategies as it works to safely enter the sports betting market.
Sportradar will also sponsor Bowl Season’s annual meeting that provides organization members with education and information about sports betting.
Bowl Season has been college football’s postseason tradition for more than 100 years and is one of the longest-running American sports traditions.
This is not the first integrity partnership agreement Sportradar has made. The company has also partnered with several college athletic conferences and has launched its Direct-to-Consumer OTT platform with a college sports partner during the past year.
In 2021, Sportradar also acquired Synergy Sports, a collegiate coaching, scouting and analytics platform that has been working with teams since 2007.
Sportradar Chief Commercial Officer Ed Blonk said he hopes collaborating with Bowl Season will not only benefit both companies but will also increase college sports fan engagement.
“Millions of sports fans look forward to Bowl Season each year. We see untapped potential in the collegiate sports space, and this multi-faceted partnership will help the organization enhance an already exciting experience for their fans and reach a broader audience,” he said.
Sportradar started in 2001. The global sports technology company services sports betting operators, sports federations, news media and consumer platforms.
“Sportradar’s expertise in creating immersive experiences for sports fans is a perfect fit for Bowl Season,” said Bowl Season Executive Director Nick Carparelli. “Sportradar will be a great resource to Bowl Season, playing a major role at our Annual Meeting this coming spring and educating our membership on their wide array of services. We’re thrilled to partner with Sportradar and look forward to working with them.”
