Rivalo teams up with Liga BFA in master sponsorship agreement

March 4, 2022

The partnership will provide tournament coverage on ESPN as well as brand recognition on social media platforms.

Rivalo has acquired a master sponsorship of the Brazilian Football League tournament, Liga BFA, which is South America’s premier American football tournament and is comprised of 45 teams. The tournament lasts for 100 games played between June and December.

As part of the agreement, Rivalo will aid in showing the competition’s games on ESPN during both the ESPN League and throughout the regular NFL season.

The deal also gives Rivalo exclusive rights to priority displays and appearances during league broadcasts. Its brand content will also be utilized on the league’s social media accounts.

Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, said the agreement is fundamental for the company.

“We decided to support the American football community in Brazil through BFA. They do an admirable job in the development of the sport, and we will support the sport to grow even more,” he said.

The collaboration will also create digital tournaments that will give Rivalo naming rights on the competition’s social networks and increase traffic on the league’s official channel.

Eduardo Ferreira, Commercial Director of BFA, said: “Having Rivalo as an official partner of the BFA is something really unprecedented in Brazil. Being alongside a company that is a world reference in betting, puts us on a much higher level, giving credibility to our league.”

Ferreira acknowledged the benefits that working with Rivalo will bring to the sport.

“Rivalo will provide growth, professionalism and innovation to Brazilian football, becoming a pioneer in this modality. The trust that Rivalo places in BFA will certainly be a link of relevance, gratitude and reciprocity,” he said.


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