Rivalo teams up with Liga BFA in master sponsorship agreement

March 4, 2022
By

The partnership will provide tournament coverage on ESPN as well as brand recognition on social media platforms.

Rivalo has acquired a master sponsorship of the Brazilian Football League tournament, Liga BFA, which is South America’s premier American football tournament and is comprised of 45 teams. The tournament lasts for 100 games played between June and December.

As part of the agreement, Rivalo will aid in showing the competition’s games on ESPN during both the ESPN League and throughout the regular NFL season.

The deal also gives Rivalo exclusive rights to priority displays and appearances during league broadcasts. Its brand content will also be utilized on the league’s social media accounts.

Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, said the agreement is fundamental for the company.

“We decided to support the American football community in Brazil through BFA. They do an admirable job in the development of the sport, and we will support the sport to grow even more,” he said.

The collaboration will also create digital tournaments that will give Rivalo naming rights on the competition’s social networks and increase traffic on the league’s official channel.

Eduardo Ferreira, Commercial Director of BFA, said: “Having Rivalo as an official partner of the BFA is something really unprecedented in Brazil. Being alongside a company that is a world reference in betting, puts us on a much higher level, giving credibility to our league.”

Ferreira acknowledged the benefits that working with Rivalo will bring to the sport.

“Rivalo will provide growth, professionalism and innovation to Brazilian football, becoming a pioneer in this modality. The trust that Rivalo places in BFA will certainly be a link of relevance, gratitude and reciprocity,” he said.

State-by-State

Product Spotlight

Konami

Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.
GA HUDDLE #092

The top 5 properties that changed Las Vegas

Regular Gaming America contributor Oliver Lovat joins Tim Poole on the Huddle to discuss his 5 properties that changed Las Vegas - giving every resorts an influence rating out of 10. The question is: do you agree?

GA HUDDLE #091

Peter Schoenke - Sports betting is here... but fantasy sports keeps growing

Peter Schoenke joins Tim Poole on the Huddle to discuss all things fantasy sports. His brand, RotoWire, is at the intersection of the affiliate and fantasy worlds, generating revenue from subscriptions, providing APIs to operators and via affiliate marketing. We discuss:


Within the states of Florida and California, Tribal gaming finds itself in a fascinating position. In Florida, only the Seminole Tribe, and Hard Rock, can provide mobile sports betting, with continued legal challenges f...

view-points
Viewpoints: Discussing the use of player loyalty programs
Industry experts answer Gaming America's burning questions on all things related to Tribal operators and player loyalty programs, including Rymax, CasinoTrac, OIGA, Mohegan and Choctaw Nation of Oklahoma.
52-54-fabio-ferreira
Sports betting regulation in Brazil: What can we expect?
Mattos Filho's Fabio Kujawski speaks to Gaming America about the uncertainty surrounding Brazil's roadmap to regulation and the need for a singular gaming authority.
companies-going-private
Going private: Gaming's new standard?
A state of neo-IPO: Gaming America investigates, as more and more companies come off the public market.
46-47-michael-hershman
Soloviev Group CEO: Moving to New York
The Soloviev Group, in collaboration with Mohegan, continues to wait on the NYGC for approval on its Freedom Plaza project. Gaming America spoke with Soloviev Group CEO Michael Hershman to learn more.