NorthStar Gaming has partnered with Torstar Corporation in an omnichannel advertising and marketing services arrangement. The company has created NorthStar Bets, its newest brand that will soon launch the Canadian-based online casino and sportsbook platform.
As part of the deal, NorthStar Bets will provide sports betting and wagering content for Torstar’s online readership. Players will have access to games as well as sports betting content on Torstar’s website once the NorthStar Bets platform is live.
"The NorthStar Bets brand pays tribute to our local roots, as a proudly Canadian-owned and operated brand, we take great pride in providing Ontarians with a hyperlocal gaming experience," said Michael Moskowitz, Chief Executive Officer and Founding Partner, NorthStar Gaming. "We hope to inspire a sense of home team pride in our players as they discover our platform and unique NorthStar Bets content."
Once launched, team and player updates, daily picks and video relevant to Canadian users will be available through the NorthStar Bets platform.
Lorenzo DeMarchi, Interim CEO of Torstar, said the company looks forward to collaborating with NorthStar Gaming and believes the partnership will benefit its readers.
"We're very excited to work with NorthStar Gaming as they prepare to launch a market-leading online gaming business in Ontario," said DeMarchi. "With Ontario's regulated online gaming and sports betting market set to open this spring, we're sure there will be strong interest from our Toronto Star readers, particularly our sports readers, in the growing popularity of wagering content. Now, with the NorthStar Bets integration, readers will have access to gaming related insights and storylines at their fingertips."
