Spotlight Sports Group enters sports betting media partnership with Advance Local
The monetization deal will allow SSG to provide local and national content to Advance Local’s audience.
Spotlight Sports Group (SSG), a sport betting content and media company has partnered with US media company, Advance Local. As part of the deal, SSG will provide national and localized sports betting content, games, sports betting tools and latest scores to Advance Local’s its 50-million-member audience. Its content will in turn potentially maximize SEO and revenue for several Advance Local markets.
Advance Local VP of Sports Betting & iGaming, Howard Kamen, said: “Spotlight Sports Group provides national and local content to drive engagement, but creating community with games and tools to make sports fans smarter is the exciting part of this partnership. Spotlight Sports Group has relationships with regulated sportsbook operators in multiple states which means they are doing the heavy lifting, enabling us to concentrate on our audience and their needs.”
The partnership is already live in New York through Syracuse.com, NYUP.com and SILive.com, as well as in Michigan on MLive.com. OregonLive.com is set to launch in this year’s first quarter. Advance Local presently operates 12 websites.
“We are proud to be partnering with Advance Local as our teams align on a vision of content-rich, localized sports betting experiences that are more than just creating clickbait,” said Rick Wolf, SVP, Spotlight Sports Group.
“The addition of a turnkey sports betting content platform, uniquely tailored to each local market, will give fans in Syracuse, for example, access to highly localized sports betting content, tools and engagement that makes the games more fun to watch. We are excited to roll out localized versions of our partnership across multiple Advance Local outlets, and seeing the investment made by Advance Local into Spotlight Sports Group repaid in new revenue, and a deeper sports experience for their audiences.”
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