The United States Football League (USFL) has partnered with Sportradar, a global sports technology company. The foundational partnership is a multi-year agreement that establishes Sportradar as the league’s official sports data partner and official integrity partner.
The USFL is a new professional football league set to launch April 16, with eight teams split into two divisions. Teams within the USFL’s South Division will include the Birmingham Stallions, Houston Gamblers, New Orleans Breakers and Tampa Bay Bandits. The Michigan Panthers, Pittsburgh Maulers, New Jersey Generals and Philadelphia Stars will make up the North Division.
Under terms of the agreement, Sportradar will develop new data collection and delivery systems for the league and its related businesses, including media and gaming. It will also provide data to betting operators that advertise during USFL telecasts.
“The USFL is thrilled to have forged its first data and integrity partnership with Sportradar,” said Edward Hartman, USFL Executive Vice President, Business Operations.
“With more than 60% of American adults living in states where sports wagering is now legal, it was critical to the new USFL that we partner with the market leader in integrity solutions, and Sportradar is the gold standard to which all sports information businesses are measured.”
As the league’s official integrity partner, Sportradar will conduct bet monitoring and reporting, as well as conduct an audit of the USFL’s integrity policies and perform annual due diligence reporting. It will also provide integrity-related educational services to players, coaches and staff.
Ed Blonk, Chief Commercial Officer at Sportradar, said: “The fast, accurate and reliable data that Sportradar provides to the marketplace will be crucial to the USFL engaging its audience as the league establishes itself on the American sports landscape. And with the backing of Sportradar’s industry-leading integrity services, the USFL is taking a proactive step to protect its brand and safeguard the league from match-fixing and betting-related corruption.”
