Norwich City Football Club has named DraftKings as its official fantasy sports partner for the remainder of the 2021/22 Premier League season.
As part of the partnership, the club will include brand recognition and regular DraftKings content throughout the Norwich City stadium, club website and on social media.
Jeffrey Haas, Senior Vice President of International Strategy at DraftKings, said: “We are excited to work with the entire Norwich City team to bring our industry leading daily fantasy sports experience to their supporters.
"Through our platform, sports fans can not only draft lineups for the remainder of the season, but can also participate in daily contests, giving them more ways to show their pride and support for Norwich City and their players. We’re proud to work with a great club like Norwich City and look forward to our collaborative work to come.”
DraftKings is also the official sportsbook provider of the Oregon Lottery has an exclusive market access partnership with Tulalip Tribes of Washington to bring its retail sportsbook to the state.
Sam Jeffery, Commercial Director at Norwich City, said: “We’re excited to add DraftKings to our fantastic roster of partners this season. DraftKings is a huge brand in the States and we’re delighted the business has selected Norwich City to help support their growth in the UK.
"As a club that concentrates on innovating the fan experience we’ll be working very closely with DraftKings to learn from their successes and look forward to the content we’ll be collaborating on to enhance the fans’ viewing enjoyment.”
West Bromwich also signed a deal with DraftKings last week.
