The International Betting Integrity Association (IBIA) has launched its integrity monitoring service in the US and Canada. This starts a process to secure a license in states that require operators to be part of a monitoring body.
IBIA has already secured licenses in several states, including Arizona, Colorado, Indiana, Michigan, New Jersey, New York and Wyoming. The association has also applied to the Canadian province of Ontario, which similarly requires operators to be part of an integrity monitoring system.
Khalid Ali, CEO of IBIA, said: “IBIA is delighted to announce that we are touching down in the North American market. With the largest customer transaction-based betting integrity monitoring system in the world, we will play a crucial role in protecting and supporting the growth of the betting industry in the US and Canada.”
“IBIA is run by sportsbooks for sportsbooks, and our mission is to provide the best and broadest protective coverage of the market. With the accelerated growth of regulation, existing IBIA members have encouraged the association to extend its global betting integrity coverage to North America, which we are delighted to do.”
US operators FanDuel and DraftKings have endorsed the launch, which is now protecting over 60% of the regulated US online market from betting corruption.
“Flutter Entertainment has a long successful working relationship with IBIA’s global integrity monitoring system via our existing agreements through international brands and are proud of the collective improvements in the space,” said John Sheeran, Director of Risk and Trading, FanDuel Group.
“Expanding an excellent working relationship to include integrity monitoring of North American sports and wagering will add another element of trust and security to our sports betting product, which we know is of the utmost importance to our consumers.”
The North American market is expected to reach $96bn in handle in 2022, with wagers on Super Bowl LVI projected to top $7bn.
“Protecting the integrity of sport while creating an engaging product for sports fans is at the heart of everything we do,” said Roy Pollitt, DraftKings’ Vice President and Head of Regulatory Affairs. “We are impressed with the progress IBIA has made in promoting high standards for the betting industry and we warmly welcome their arrival to North America.”
