Rush Street Interactive (RSI) has entered an exclusive partnership with Mexican media conglomerate Grupo Multimedios to bring its online gaming platform to Mexico. The US gaming company will operate online casino and sports betting countrywide under the terms of the 25-year agreement.
The partnership also enables RSI to leverage Grupo Multimedios’ media assets and distribution channels for promotional and content integration purposes.
RSI and Grupo Multimedios expect to launch operations in the second quarter of 2022.
“We are excited to partner with Grupo Multimedios, one of the most respected media enterprises in Mexico, which we believe will serve as a great accelerant for building our online gaming operations in the country,” said Richard Schwartz, CEO of RSI.
“Mexico represents an attractive market opportunity, with a population of more than 130 million, which, when combined with Colombia’s population of 50 million, will expand RSI’s offering in Latin America significantly. We were deeply impressed by Grupo Multimedios’ management team and long track record of success, including the growth of its digital businesses in Mexico, which will be extremely valuable as we launch and grow our business in Mexico.”
Grupo Multimedios is a subsidiary that holds a license to operate online gaming in Mexico. It has expanded into several businesses beyond media and holds ownership in multiple sports teams, including the Sultanes de Monterrey, a team in the Mexican Baseball League as well as two professional basketball teams.
Angel Cong, Co-CEO of Multimedios, said, “It is very exciting to start this partnership with RSI, their experience and amazing team will help our group achieve a new partnered vision of continuous growth and entrepreneurship. RSI has been successful in the American and Colombian online casino and sportsbook markets; we have no doubt that together we will achieve the same in Mexico. With this partnership, both RSI and Multimedios will take advantage of our media assets to be a strong and successful competitor.”
RSI was the first US gaming company to launch a regulated online sportsbook in Latin America when it launched RushBet.co in 2018. Since then, RushBet.co has accounted for nearly 20% of online casino and sports betting handle in Colombia.
“As the first US gaming company to launch a regulated online gaming sportsbook in Latin America, we have a deep understanding and appreciation for the communities where we operate and the localization that is needed to thrive in the Latin American market. We look forward to leveraging the infrastructure, operations team, and relationships developed during our five years of business in Latin America as we expand our best-in-class online gaming platform to a growing Mexico market. We are thrilled to build on our existing success in Latin America and will continue to expand our presence in the region and globally,” said Schwartz.
