Betsperts Media & Technology Group on Tuesday said it has closed on the acquisition of Dynasty League Football (DLF), a premium fantasy football subscription service focused on dynasty content and tools.
According to Betsperts CEO Reid Rooney, Dynasty League Football has mirrored the explosive growth in the dynasty fantasy football category over the last decade. He said DLF has grown its brand, subscriber base, revenue and traffic every year for 10 years running.
The company had an active 2021. The DLF deal comes after Betsperts acquired Matthew Berry’s Fantasy Life App in May, and in August it acquired 4for4 Fantasy Football while it closed a $6m Series A raise led by HBSE Ventures and Verance Capital (with notable investors such as Kevin Durant’s Thirty Five Ventures and Chris Paul).
“We are thrilled to have Dynasty League Football join the Betsperts Group,” Rooney said in a statement. “When combined with 4for4 Fantasy Football, Fantasy Life App, and Betsperts, DLF rounds out [our] season-long fantasy football and betting coverage.”
Rooney predicted the acquisition of DLF will “significantly increase” the more than 3m unique visitors Betsperts Group saw in the back half of 2021.
“It also will help the Betsperts Group grow revenue in 2022 after 16xing revenue in 2021,” Rooney added. “Betsperts Group is projecting to create more than 3,000 pieces of original content in 2022, expand our video and audio lineup to close to 20 shows, introduce integrations across all of our platforms, continually iterate on the technology and user experience of each platform, and very soon we will be launching Betsperts Golf, a premium tools and content platform for golf betting and DFS.”
The Betsperts Group is home to one of the largest sports betting and fantasy sports audiences in the US. Its family of properties include the Betsperts app, Fantasy Life App, 4fo4.com, Betspertsgolf.com, and a media lineup of some 15 shows and podcasts.
