Setting the stage for further expansion, Kings Entertainment Group has announced that shares of its company are due to begin trading on the Canadian Securities Exchange (CSE) today under the ticker “JKPT.”
Kings Entertainment is the parent company of such global online gaming mainstays as LottoKings and WinTrillians. Established in 2005, it specializes in being a service provider for online lotteries, casinos and sportsbooks. Since the launching of the aforementioned popular brands, millions of users have signed up to play.
The goal with the listing is the continue expanding. Upper management hopes that it will be able to leverage the popularity of LottoKings to grow its international player base. Ultimately, the company hopes to diversify into the world of live-dealer games and online sportsbooks.
International expansion would be building off of a strong foundation in a number of Latin American markets. It has its sites trained on Europe but especially the United States, where regulated gaming is increasingly legal and where business is booming. With this goal in mind, Kings Entertainment is concentrating on acquiring licensing and software to better access these markets.
As Kings Entertainment CEO, Steve Budin, commented: “The launch on the CSE is a critical component of the company’s growth plan.
“Our strategy of leveraging outstanding lottery offerings to create engaged casino players has proved very successful and we’re now focused on harnessing this strength to develop our brands in the rapidly growing global online gaming market. Listing on the CSE will provide us access to the capital that will enable this expansion.”
