January 18, 2022 Casino, Online, Partnerships

Playtech, Banijay expand partnership for US market

By

The move will enlarge the footprint of Playtech's gameshow offerings in the US.

Playtech – the British-based gambling technology company – announced that it has obtained the exclusive US distribution rights to Banijay Brands’ game, The Million Dollar Drop. Playtech is also going to extend its rights on Banijay’s Deal or No Deal Bingo for another five years. 

The exclusive rights for The Million Dollar Drop serve to enhance Playtech’s already formidable arsenal of popular online games. The Million Dollar Drop has already found success in non-US markets, where it is known as The Money Drop. It is one of Playtech Live’s top-performing live gameshows.  

The Money Drop is also going to be deployed by Playtech across its bingo vertical in the coming months. 

The move to extend Deal or No Deal Bingo was a no-brainer for Playtech, as the game has been consistently popular for years. 

Playtech management framed the continued partnership in terms of continued expansion in the US market. 

As Sasha Uman, Director of Live Business Development, commented: “It is core to our strategy and growth in the US that Playtech Live delivers the highest levels of live gaming experiences, and through partnering with Banijay we are bringing the most engaging and innovative products, technologies and brands to new markets and audiences.” 

At Banijay, the sentiments and optimism were echoed. Said Lex Scott, Commercial Director, Gaming and Gambling: “Deal or No Deal and The Money Drop are iconic shows with strong fanbases, and we are delighted to see the brands grow into new product verticals. We are thrilled to be extending our partnership with Playtech, as an industry leading supplier, it is well-placed to expand The Money Drop brand into the US market.” 

Playtech has been on a roll in the US recently. The news surrounding the Banijay deal comes on the back of the launch of two live casinos, in Michigan and New Jersey.  

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