ORYX Gaming, a Bragg Gaming Group company, on Wednesday said it has introduced its content in the UK for the first time after going live with 888casino.
The parties said a selection of games from ORYX’s exclusive RGS offering have been added to 888casino in the UK, including games developed by ORYX’s in-house studio and titles from GAMOMAT.
Egyptian Magic, the debut title from Bragg’s soon-to-launch proprietary game development studio, Atomic Slot Lab, also will be made available to local players, the company said, adding the UK launch is an extension of Bragg’s longstanding existing partnership with 888, which has seen ORYX’s content integrated on 888casino’s platform across several other regulated markets in Europe.
ORYX said in a statement the UK launch represents an “important expansion” for the company, and follows in quick order the supplier’s receipt of a UK license last month, allowing it to partner with operators in the world’s largest regulated online gambling market.
The company noted the UK Gambling Commission reported the Gross Gambling Yield (GGY) for the online sector in the last fiscal year was £6.9bn (approximately $9.2bn), with online casino games dominating the sector, generating £4.0bn ($5.4bn) in GGY.
“The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global iGaming markets and we are thrilled to partner with 888, an already valued partner and one of the leading online betting and companies, for the launch of our content in the region,” Chris Looney, Chief Commercial Officer at Bragg, said in a statement. “Through 888casino’s extensive customer base in the UK, we will be able to introduce our content to a wide range of players.”
Talya Benyamini, VP B2C Casino at 888, added: “We are excited to expand our partnership with ORYX Gaming. By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers, which aligns with our content and product leadership strategy. We look forward to building on this partnership.”
Bragg Gaming Group is a global gaming technology and content group and owner of B2B companies in the iGaming industry. Since its inception in 2018, Bragg has grown to include operations across Europe, North America and Latin America and is expanding in the global online gaming market.
Through its wholly owned subsidiary ORYX Gaming, Bragg delivers proprietary, exclusive and aggregated casino content via its in-house remote games server (RGS) and ORYX Hub distribution platform. ORYX offers a turnkey iGaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
Nevada-based Wild Streak Gaming is Bragg's wholly owned premium US gaming content studio. Wild Streak has a portfolio of casino games that are offered across land-based, online and social casino operators in global markets, including the US and UK.
In May 2021, Bragg announced its planned acquisition of Nevada-based Spin Games, B2B gaming technology and content provider currently servicing the US market. Spin holds licenses in key iGaming-regulated US states and supplies Tier 1 operators in the region.
