SG, WCLC kick off single sports betting in Canada
New offerings now available at lottery retailers.
Scientific Games Corporation and its longtime Canadian customer, Western Canada Lottery Corporation (WCLC) on Thursday said they have introduced an array of new offerings for players, including single game sports lottery betting, real-time odds and futures.
The launch is powered by Scientific Games Lottery’s sports betting engine, which it said has been customized for WCLC to integrate directly with its central gaming system, also provided by SG.
Scientific Games Lottery said its global sports betting business provides sports products and services to multiple lotteries in Canada, Europe and the US.
As part of the modernization, WCLC now will offer several betting options under the umbrella of SPORT SELECT, including Point Spread, Pro-Line, Props, Over/Under, Pools, and Futures.
There is a $100 limit on wagers.
“We are extremely proud of the hard work by both the WCLC and Scientific Games Lottery teams that helped us rejuvenate the sports betting experience in western Canada and introduce real-time odds, futures and single game betting,” Tedda Sandercock, vice president of IT for WCLC, said in a statement. “By integrating new sports betting functionality with our gaming system, we now are able to offer players an experience they have never had before.”
By using the new ticket builder functionality found online at sportselect.com, Sandercock said players can make their picks using real-time odds to generate a QR code, which they then take to a lottery retailer to purchase their ticket.
“We are thrilled to offer this convenient new online approach to building a betting slip, while maintaining a more traditional method of building a ticket at retail for players who prefer it,” Sandercock said.
Christian Kometer, managing director international lottery systems for Scientific Games, added: “We are excited to collaborate with WCLC to bring another first-to-market lottery offering to western Canada and support WCLC’s strategic plan and generate maximum proceeds for the provincial partners it serves. This is another great example of a multi-channel solution from Scientific Games Lottery technology that is modernizing the lottery experience.”
In addition to the new sports betting solution and central gaming systems technology, Scientific Games provides WCLC with an online subscription program that utilizes a player account management platform as well as online instant games.
SG said it launched the world’s first secure retail instant game in 1974, the first digital instant game in the US in 2014, and is a provider of lottery interactive games, mobile apps, player loyalty programs, and other interactive products and services in the US lottery industry. The company provides games, technology and services to 130 lotteries in 50 countries, including nearly every North American lottery.
Tags/Keywords
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
