Lottery app operator Jackpocket on Tuesday said it has gained online market access in New Jersey for its forthcoming online casino product through Caesars Interactive Entertainment New Jersey, LLC.
The New York City-based company provides players a secure way to order official state lottery tickets.
It currently has lottery operations in nine states: Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon and Texas, plus Washington, DC, and it says it is expanding to many new markets.
According to Jackpocket, it will be the first third-party lottery service to enter the online casino space in the Garden State.
The company said it expects to launch its proprietary online casino product in 2022, following completion of the approval process with the New Jersey Division of Gaming Enforcement.
To lead this expansion and build out the digital operations teams to bring Jackpocket’s iGaming products to market, Jackpocket will be hiring for new roles in the gaming category.
In November, Jackpocket announced raising a $120M Series D and opening a second headquarters in Santa Barbara to support the company's rapid growth.
“Following our recent $120M Series D financing, Jackpocket's mission is to expand into new gaming verticals, and we are confident that lottery fans will be interested in new ways to play, including slots, bingo and table games,” Jackpocket CEO Peter Sullivan said in a statement. “Our user research has shown a high correlation between Jackpocket lottery players and those who enjoy casino-style gaming. We look forward to bringing the tech, design and experience that the Jackpocket app is known for into this new arena.”
In October 2021, a Jackpocket app user in New Jersey won $9.4m lottery prize on the app, which the company says is the largest mobile gaming win in US history.
