BetMGM launches Pittsburgh Steelers-branded table games
Online blackjack, roulette in NFL team’s colors available in Pennsylvania.
BetMGM has launched Pittsburgh Steelers roulette and blackjack titles in Pennsylvania.
According to BetMGM, Steelers Roulette was developed in partnership with Evolution. The company said game play features realistic ball animations, section bets and a full results statistical interface.
When players access Steelers Roulette, the operator said they are taken into a three-dimensional rendering of a suite at Heinz Field – the team’s home stadium. The interface also features a “go live” button, which takes the player directly into a live dealer version of the game.
Steelers Blackjack, developed in partnership with Entain, allows players to wager in up to five seats and includes two popular side bets: 21+3 and Any Pair.
In November 2020, BetMGM became the first gaming partner of the National Football League team.
The two parties said their partnership has included a presenting sponsorship of the kickoff pregame show, team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
Last season, the partnership also included “Decade of Black & Gold,” a sweepstakes after which one grand prize winner received two club level season tickets and two VIP hospitality tent passes for the next decade.
BetMGM said as of October, it reached an estimated 32% national market share in its four states of operation. The organization reports it is the iGaming market share leader in Pennsylvania (October 2021: 25%), where Pittsburgh Steelers Roulette and Blackjack are first being launched on BetMGM Casino and Borgata Casino.
“For BetMGM, it has been a successful first year as a gaming partner of the Steelers,” Oliver Bartlett, director of gaming for BetMGM, said in a statement. “As we take the next step together, BetMGM is thrilled to further foster its connection with one of the most passionate fan bases in professional sports through these additions to our market-leading portfolio of games.”
Ryan Huzjak, vice president of sales and marketing for the Steelers, added: “We are proud to see the continued growth of our partnership with BetMGM providing our fans with exciting opportunities throughout the year.”
In August, BetMGM launched Detroit Lions-themed blackjack and roulette for players in Michigan.
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