Online casino and sportsbook comparison site Mr Gamble on Monday said it has entered into a media partnership with PartnerMatrix.
Mr Gamble is operated by CashMagnet Limited.
Part of the EveryMatrix product offering, PartnerMatrix is an Affiliate and Agent Management System with real-time statistics that the company says helps sportsbook and online casino operators create, manage, track and analyze their own affiliate programs.
The two parties said in a statement their agreement will foster “closer collaboration” between the two businesses.
Under the deal, financial terms of which were not disclosed, Mr Gamble will add all of PartnerMatrix’s casino brands to its site and then prioritize the upload of any new brands moving forward.
Mr Gamble currently has more than 27 PartnerMatrix casinos and a total of 930 casinos listed on its site, with new brands added each week.
In addition, the two companies said they will work together to identify, highlight and overcome issues that can arise between affiliates and their operator partners, and drive awareness of these across the wider industry.
The issues they are concerned about include security and transparency, and in particular relating to the platforms and back offices that affiliates use to track clicks, FTDs and revenues. PartnerMatrix said it has developed an anti-fraud intelligence tool to assist with this.
Mr Gamble and PartnerMatrix added they will discuss these issues and challenges in a series of articles that will be posted on the PartnerMatrix website and published across the B2B iGaming media.
“A major factor in the success of an online casino affiliate is the brands that they recommend to their players – they must be reputable and offer an unrivalled experience, and that is certainly the case when it comes to PartnerMatrix,” Silver Portugov, chief business officer at Mr Gamble, said in a statement. “But we wanted to take our relationship to the next level by identifying some of the issues encountered between affiliates and operators and then work together on how they can be overcome. Of course, we wish to share these learnings with the wider industry.”
Levon Nikoghosyan, CEO of PartnerMatrix, added: “Mr Gamble is one of our top affiliate partners, so we wanted to strengthen this relationship for the benefit of both businesses as well as the online casino brands that use our solution. We also are looking forward to working closely with the Mr Gamble team when it comes to tackling issues around security and transparency, as well as other emerging trends, and to bring these topics to the attention of a much wider audience.”
