November 17, 2021 Casino, Technology, Partnerships

Optx partners with California’s Eagle Mountain Casino

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Optx will provide solutions for marketing, player development, slots, and artificial intelligence.

Optx, a start-up that provides technology solutions for casinos, has today announced the signing of a partnership with Eagle Mountain Casino in Porterville. Per the terms of the agreement, the start-up will provide the property with its full suite of solutions.

"We are excited to have Eagle Mountain Casino as our newest partner in California. Eagle Mountain Casino's decision to select Optx as its casino data platform for marketing, slots, player development and artificial intelligence demonstrates the need for a product like Optx in the gaming industry," said Brooke Fiumara, co-CEO of Optx.

"Today's operators are looking for more than a BI tool and Optx is the only tool that converts business intelligence into operational execution across multiple departments."

Specifically, the supplier will provide solutions for marketing, player development, slots, and artificial intelligence to the California casino.

"After searching the available tools in the market, we chose Optx for their robust player development, slots, marketing, and artificial intelligence solutions. Optx will be installed at our current Eagle Mountain Casino location and our relocated casino set to open in late 2022 with 1750 slot machines, 20 table games and a 2,000-seat event center," added Matthew Mingrone, General Manager at Eagle Mountain Casino.

"Optx is the only platform that brings all the data into a single operational solution for every level in the organization – General Manager to line level."

Founded in 2019, Optx aims to provide end-to-end solutions focused on slots, marketing, player development and AI. The platform is available via desktop and mobile apps.

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