Kambi Group, Saginaw Chippewa Gaming to partner on sportsbooks
Multi-channel agreement includes retail, online wagering.
Kambi Group plc on Monday said it has agreed a multi-channel sportsbook partnership with Saginaw Chippewa Gaming Enterprises, a tribal operator in Michigan.
Under the deal, financial terms of which were not disclosed, Saginaw Chippewa Gaming Enterprises will integrate Kambi’s sportsbook platform for on-property rollouts at two of Michigan’s most popular casino properties, Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel.
In addition, the tribal operator will launch an online sportsbook using Kambi’s technology.
Saginaw Chippewa Gaming Enterprises, which is owned and operated by the Saginaw Chippewa Indian Tribe, said it will benefit from Kambi’s sports betting services, including the Kambi kiosk, Bring Your Own Device technology, and Bet Builder product.
According to a statement from Kambi, the long-term agreement with Saginaw Chippewa Gaming further strengthens its strong relationship with tribal casino operators, as the company previously has reached partnerships across multiple states.
“A key part of Kambi’s strategy has been to partner with market leaders and local heroes, and Saginaw Chippewa Gaming Enterprises certainly fulfils those criteria,” said Kristian Nylén, Kambi’s Chief Executive Officer. “Through its popular Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel properties, Saginaw Chippewa Gaming Enterprises has established a formidable brand and a large customer database in Michigan. At Kambi, we know what it takes to create a leading sportsbook product and we look forward to helping Saginaw Chippewa Gaming Enterprises deliver exciting sports betting experiences to its patrons.”
Melinda Coffin, CEO, Saginaw Chippewa Gaming Enterprises, added: “We are thrilled to announce our partnership with Kambi Group. Our loyal guests and Soaring Eagle team have been anxiously looking forward to sports betting at our casinos. We look forward to working with Kambi Group and providing a great experience for our guests.”
Kambi is a provider of sports betting services to licensed B2C gaming operators. The company says its services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 30-plus customers include ATG, Churchill Downs Incorporated, Kindred Group, LeoVegas, Penn National Gaming and Rush Street Interactive. Kambi employs more than 950 staff across offices in Malta (headquarters), Australia, Philippines, Romania, Sweden, the UK and the United States.
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