Rush Street Interactive, Inc., (RSI), which operates the BetRivers, PlaySugarHouse and RushBet online casino and sportsbook brands, on Thursday revealed the details of its new offering: “RushArena.”
The company described RushArena as a multi-player tournament engine that will allow players to compete head-to-head on their own time.
According to RSI, the new product builds off the success of its bingo games. Officials said in a statement RushArena was created to offer “unique and pioneering peer-to-peer promotional games that extend players’ experiences and offer even more opportunities to win.”
The initial execution of RushArena is known as “RushRace,” a slots tournament the company says advances players’ online gaming experience beyond the classic, land-based casino tournament.
While traditional slot tournament players start at the same time with the same balance and limited game selections, RSI said RushRace: Permits players to join at any time in the tournament window; tournaments are designed so players can choose from a wide number of game selections; players may switch games during the tournament to try their luck at a different title; players start with different balances and win based on a wide range of different outcomes; players may adjust wager amounts based on desired strategy; leader boards and player positions are updated in real time and can be viewed while competing.
The company noted RushRace tournament entries may be awarded by a wide range of methods, including purchases from RSI's proprietary bonus store using bonus store points.
RSI described the latter development as an extension of its existing rewards policy, which include scratch cards, wheel spins, instant animated awards and others. The company said RushArena extends RSI's relationship with its casino players by offering tournaments and other experiences where casino players can compete against each other for rewards and prizes.
RSI said its framework will allow for the addition of new head-to-head contests and more in the future. The engine used to create RushArena and its RushRaces will be soon employed to create peer-to-peer competition events, which it noted will allow BetRivers.com, PlaySugarHouse.com, and RushBet patrons to challenge each other in battles.
“Enhancing the player experience remains our top business strategy,” Richard Schwartz, CEO of RSI, said in a statement. “We listen to our customers, and by owning, building and innovating the framework, we can tailor our games to deliver what our casino players, or insights obtained from them, have told us they want. We use these game mechanics to create new experiences, which is consistent with our goal to increase retention, loyalty, and business KPIs.”
