ORYX Gaming, a Bragg Gaming Group company, on Monday said it is live with Holland Casino in the Netherlands after the operator was awarded one of the first 10 licenses announced by the Dutch regulator.
Holland Casino has been operating land-based casinos in the Netherlands since 1976, and runs 14 properties across the country. The well-known regional brand is fully owned by the Dutch state and employs approximately 3,500 people.
To supply Holland Casino’s new online offering, ORYX said it completed an integration with the Playtech Marketplace Platform, the operator’s online gaming technology partner.
The parties said Holland Casino’s new online players will be able to access ORYX-exclusive titles from GAMOMAT, Peter & Sons as well as from ORYX’s in-house studio. In addition, ORYX said it will supply aggregated casino games from industry-leading suppliers to complete the full content offering.
All games supplied via the ORYX Hub, whether exclusive or aggregated, can be used with ORYX’s proprietary FUZE player engagement tools, which the company said includes free rounds and gamification features such as tournaments, missions and quests; all with built-in, in-game messaging.
“Holland Casino is an iconic brand in the Netherlands,” Chris Looney, chief commercial officer at Bragg Gaming, said in a statement. “It has been 45 years almost to the day since their first casino launch, so we wish them a happy birthday and congratulate them on now being among the first group of operators to be granted an online license for games of chance by the regulator.”
The Netherlands is an “important part” of Bragg’s regulated market expansion strategy, Looney continued. “We are proud to be a major content partner to Holland Casino, and excited to bring our games to a brand new audience, while ensuring the highest standards of safer and responsible gambling.”
Jeroen Verkroost, digital transformation director at Holland Casino, added: “The ORYX Hub online gaming content is proven in markets across Europe, and we are thrilled to bring it to our customers as they play online at Holland Casino for the first time. We have been impressed with ORYX’s commitment to the new Dutch market and our partnership, demonstrated by a rapid and efficient integration on our platform, early technical compliance approval, and of course, a superb range of games certified for the Netherlands. The legal market opening marks the start of a new era in Dutch casino gaming, and we look forward to providing the very best in casino entertainment to our players, together with our partner ORYX, for many years to come.”
Bragg Gaming Group is a global gaming technology and content group and owner of B2B companies in the online gaming industry. Since its inception in 2018, Bragg has grown to include operations across Europe, North America and Latin America, and says it intends to expand into other international online gaming markets.
Through its wholly owned subsidiary ORYX Gaming, Bragg delivers proprietary, exclusive and aggregated casino content via its in-house remote games server (RGS) and ORYX Hub distribution platform. ORYX says it offers a turnkey online gaming solution, including its Player Account Management (PAM) platform, as well as managed operational and marketing services.
Nevada-based Wild Streak Gaming is Bragg’s wholly owned premium US gaming content studio. Wild Streak has a portfolio of casino games that are offered across land-based, online and social casino operators in global markets including the US and UK.
In May 2021, Bragg announced its planned acquisition of Nevada-based Spin Games, a B2B gaming technology and content provider currently servicing the US market. Spin holds licenses in key online gaming-regulated US states and supplies Tier 1 operators in the region.
