October 6, 2021 Casino, Land-Based, Partnerships

Pragmatic Play to launch in Venezuela


Provider’s live casino, slots, and virtual sports products to go live with El Inmejorable across the Venezuelan market.

Pragmatic Play, a provider of slots and live casino games among other products, has announced an agreement with El Inmejorable to launch its offering throughout the Venezuelan market.

Per the terms of this partnership, the Latin American operator will gain access to Pragmatic’s full suite of slot games including Bigger Bass Bonanza, Wolf Gold, and the John Hunter series.

Victor Arias, VP of Latin American operations at Pragmatic Play, said: “El Inmejorable is an exciting operator in one of Latin America’s leading markets, and we’re very pleased to sign a comprehensive content partnership with them. Our LatAm expansion continues to grow at pace and we’re very excited to see what more we can achieve.”

Concurrently, Venezuelan players will also gain access to the supplier’s live casino game offering. Products such as Sic Bo, Mega Wheel, Blackjack, and Roulette will all launch in the country.

Lastly, El Inmejorable patrons will have the opportunity to play Pragmatic’s virtual sports offering.

Director at El Inmejorable, Daniel Bonell, added: “Pragmatic Play has an extremely comprehensive product portfolio and we’re delighted to be able to offer it to our players.

“With leading slots, live casino and virtual sports products, we can appeal to more players than ever before and we look forward to seeing how our enhanced offering is received.”

The partnership will see Pragmatic produce up to five new slot titles a month.

This deal comes as part of a concerted effort by Pragmatic to expand its LatAm presence. Earlier this year the company signed a similar distribution agreement in Peru while also appointing Marco Pequeno to oversee the company’s Latin American expansion strategy.

Arias said: “Our dedication to growing in Latin America is evident and we’re very proud to expand our presence in the country by appointing a dedicated Brazilian team member.

“With it being only a year since the establishment of our Latam hub, it’s another fantastic milestone for Pragmatic Play as we set our goals on even further expansion in the continent.”

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